Meet the JDI team


Professional Background

Mercedes holds an Honours Bachelor of Commerce from McMaster University and a Post-Secondary Diploma in Event Management from Humber College. With over a decade of experience in franchise marketing across both product and service-focused franchises, she has developed a keen ability to create impactful marketing plans and content that elevate brands. Her passion, energy, and creativity are evident in her work, and her skill in building meaningful relationships with franchisees and business owners makes her a well-rounded marketing professional. At JDI, Mercedes continues to bring her enthusiasm and expertise to the forefront, sharing the JDI brand story from our National Support Centre to our regional and local franchisees, down to our customers.

Fun Facts

Mercedes enjoys open water and ice fishing across Ontario. She is an avid traveller and enjoys relaxing up north with her family.


How do you live up to JDI's core value of helping people shine?

Helping others shine starts with active listening and support. Learning who franchisees are at their core, and leveraging their expertise to create meaningful marketing tool kits and materials that help them connect with their community and inspire others to invest in them.

what separates an acceptable clean from a brilliant clean?

The foundations of a brilliant clean come down to training, education, dedication and drive to provide exceptional customer service and attention to detail that exceeds customer expectations.

How do you live up to JDI's core value of being deeply dedicated?
Mercedes is dedicated to providing the tools and support necessary to help Regional Franchisees share their Regional Story with their local communities. She helps craft enticing marketing materials that showcase the personality, dedication and drive of not only the Regional Franchisees but the brand itself. Mercedes knows that when businesses invest in commercial cleaning services, they aren’t only investing in a service, they are investing in a brand and its people.
How do you live up to JDI's core value of dazzling customers?
Mercedes strives to dazzle Regional Franchisees and clients with engaging, cohesive and conversations provoking stories about JDI Cleaning Services.
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