Meet the JDI team

Michael Massel

Professional Background

Mike is well known within the franchise community as the founder and former owner of Revivy Painting, a highly successful franchise system that began in Ottawa and expanded across Canada — and later into the U.S. under the name Tradewell. His background brings deep franchise expertise, strong operational discipline, and a proven track record of scaling a B2B service-based business.

Fun Facts

Outside of work, Mike enjoys exploring new business opportunities, staying active, and spending time with his wife Ro and daughter Ella.

Learn More About Michael Massel

How do you live up to JDI's core value of helping people shine?
Icon featuring three sparkling stars in shades of blue and turquoise, set against a circular white background. Ideal for representing cleanliness, freshness, or a magical theme.
what separates an acceptable clean from a brilliant clean?
How do you live up to JDI's core value of being deeply dedicated?
How do you live up to JDI's core value of dazzling customers?
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