Meet the JDI team
Michael Massel
Professional Background
Mike is well known within the franchise community as the founder and former owner of Revivy Painting, a highly successful franchise system that began in Ottawa and expanded across Canada — and later into the U.S. under the name Tradewell. His background brings deep franchise expertise, strong operational discipline, and a proven track record of scaling a B2B service-based business.
JDI stood out for its people first culture, strong systems, and commitment to excellence. It aligned perfectly with my passion for building high performing teams and scaling a worldclass service business.
Fun Facts
Outside of work, Mike enjoys exploring new business opportunities, staying active, and spending time with his wife Ro and daughter Ella.
Learn More About Michael Massel
How do you live up to JDI's core value of helping people shine?
I empower our teams with the tools, support, and leadership they need to succeed—because when our people shine, our customers do too.
what separates an acceptable clean from a brilliant clean?
Attention to detail, consistency, and pride. A brilliant clean goes beyond expectations and leaves a space feeling truly transformed.
How do you live up to JDI's core value of being deeply dedicated?
I’m fully invested in our region’s success—showing up, staying accountable, and continuously improving every part of the operation.
How do you live up to JDI's core value of dazzling customers?
By delivering exceptional results, reliable service, and a level of care that makes customers feel valued every time we walk through their doors.